Market & competitive analysis with pragmatic advisory to frame and elevate your healthtech portfolio
As a vendor of technology to Healthcare, your brand credentials are built and sustained by the direct experiences of those who use your products and access your services day in day out: clinicians and their teams, emerging real-world primary care settings; life sciences teams bridging upstream R&D with personalized medicine and relationship management; in-house IT teams struggling to balance business-as-usual with strategic alignment and risk management; patients seeking convenient access to holistic, high quality care, across diverse settings.
When it comes to procuring technology, a new-found confidence has emerged, prompting exploration of offerings from start-ups, mid-size specialists, and enterprise-grade specialists from other vertical sectors. Healthtech incumbents can no longer assume the right to dominate the landscape. Buyer decisions are increasingly supported by a multitude of stakeholders. Peer-to-peer review now wields considerable influence.
Hence, in engaging with tech vendors, Healthcare seeks clarity, open collaboration, and trust – not sales pitches and hype. Not all cloud or digitally native, they expect you to be a part of the new stable backbone that underpins the creation of blended models of care, optimized workflow, and an empowered workforce that can pre-empt risk, accelerate decision-making, and support intervention and novel treatments. Client-centric technology that helps Healthcare become patient-centric. Technology that meets their needs and delivers on their terms, not yours.
So, how relevant is your brand to Healthcare? Where do you fit within the interplay across the Healthcare system? How truly invested are you? Who do you partner with and why? How do you differentiate? Are you demonstrably adaptive, agile, and accountable? Can you contribute to building a culture of innovation that changes the status quo?
Experiential HealthTech works with tech vendors to drive innovation and measurable value across Healthcare.